Wick & Mortar Luxury Candles
Wick & Mortar is the result of a brand created from a randomly generated color palette. At first, I wasn’t sure on which direction to take, but when I eventually decided to make it a candle company, everything clicked into place. The name Wick and Mortar is a nod to the term "brick and mortar," and I envision the company being based in a luxury small store where the candles are made by hand.
(Conceptual work)